The Evaluator’s Toolkit workshop is a part of the Environmental Education Program Evaluation Chancellor’s Certificate.

Want to get in tune with your program participants? Evaluation is a systematic way to know what’s going on inside their heads. When using evaluation effectively, you can interpret and compare the audience’s experiences to objectively understand programming quality. Learn the tools of the trade through this overview of program evaluation, including needs assessment, surveys, questionnaires, focus groups, observations and interviews.

As a hybrid class, videos, articles and additional content will be provided through an online portal. Participants are required to watch the videos and complete readings prior to the class meeting. During the class session, group discussions and activities will guide you through the development of a draft survey.

Topics covered:

  • How do you know what you want to know? Figuring out what you want to know about the program.
  • Asking the right questions to assess your goals and objectives.
  • Review of types of evaluation, including formative and summative.
  • Overview of types of evaluation tools and when to use them.
  • Basic data collection & protocol.
  • Developing a survey from start to finish.
  • Additional tips and tricks used by the pros.

Through activities, demonstrations and group discussions, we will explore the process of developing a survey instrument. After you have developed and tested your survey questions, you will also develop a series of evaluation protocols to effectively conduct your survey.

Bring to class:

  • Your organization’s mission statement.
  • Goals and objectives of the program.
  • Demographics of your audience.
  • A short description of your program.


  • Carolyn Noe, Community Science Programs Outreach & Evaluation Coordinator, The Academy of Science–St. Louis
    Carolyn has worked most of her career in informal program evaluation and education. She has developed evaluation tools for school field trips, museum exhibits, volunteer programs, and nonprofit public programs. Carolyn received her MA in Museum Studies from University of Missouri–St. Louis and BS in Interdisciplinary Social Science from Florida State University. She works as the Community Science Programs Outreach & Evaluation Coordinator for the Academy of Science–St. Louis. In her capacity at the Academy, Carolyn serves as the adult leader for the Teen Science Café program and manages the evaluation of Academy programs. Carolyn also serves as the main organizer for Nerdy Girls Society, a meet-up group of over 1,100 women interested in lifelong learning, creativity and community outreach.
  • Semilla Bland, Special Exhibitions Assistant, Saint Louis Science Center
    While Semilla was pursuing a baccalaureate degree in biological anthropology, she discovered a passion for informal learning. This lead her to earning her master’s degree in Museum Studies/History from the University of Missouri–St. Louis in 2011. A lifelong lover of science, Semilla focuses her work primarily on science education for children. Semilla is the developer of the “Axolotls in the Classroom” program which reflects her love of biology and her love of informal learning. Semilla’s professional background includes: creating and developing programs, program evaluation, conducting research and surveys, analyzing statistics, and compiling data into analytical reports.

Cancellation Policy for Noncredit Business Administration Programs: The university reserves the right to cancel any program. In the event of cancellation, you will be notified immediately, and all program fees will be returned. If you must cancel the registration, you are entitled to a full refund only if you cancel two weeks prior to the first class.