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Nudge: Improving Decisions about Health, Wealth, and Happiness — a gently persuasive talk and book signing with the inventor of behavioral economics …

Wednesday, October 29, 2008 @ 7:30 PM-9:00 PM

Richard Thaler, Ph.D., Ralph & Dorothy Keller Distinguished Service Professor of Behavioral Science & Economics; Director of the Center for Decision Research, Graduate School of Business, University of Chicago; co-author, Nudge

Everyone knows that many Americans struggle with obesity, fail to save for retirement, invest unwisely, contribute to climate change, and choose health insurance plans that poorly meet their needs. Why do so many of us make bad choices on such important issues? Can we guide people to better choices without hampering their freedom?

Pioneering economist and the inventor of behavioral economics, Dr. Richard Thaler, shares a fascinating and often funny look at how to steer people toward better health, sounder investments and cleaner environments. Using leading-edge research on human fallibility and examining how people make decisions, Thaler and his longtime colleague, friend and co-author, legal scholar, Cass Sunstein, propose simple changes they dub “choice architecture” that give people complete freedom to choose, but “nudge” them to do what is in their best interests. Thaler makes available a deep knowledge of how human beings actually choose, opening for both leaders and individuals, a world of opportunities for beneficial changes in our lives. Nudge could be the start of a non-partisan policy revolution.

Book signing, Nudge: Improving Decisions About Health, Wealth & Happiness, with author Richard Thaler, following talk

All Seminars are held in The Living World (north side of Zoo)
Parking FREE in Zoo North Lot.


For more information call 314-533-8586 or email mbauer@academyofsciencestl.org

Science Seminar Series Co-sponsored by:


Wednesday, October 29, 2008
7:30 PM-9:00 PM
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